Ad Astra
Per Aspera.

Timeless meaning. Modern form.

Drop IHercules hoodie + black corduroy hat

Virtvs builds limited streetwear on Roman virtue and myth. Drop I is the Hercules FORTITVDO hoodie and the Virtvs black corduroy hat. 75 units. Early access first.

75 Units OnlyEarly Access FirstNo Restocks Planned
Free · No spam · Only when the drop moves
02 — Drop I

Drop I:
FORTITVDO

Hercules FORTITVDO hoodie
XII
001 · Heavyweight Hoodie

Hercules FORTITVDO Hoodie

$145

Heavyweight charcoal fleece. Back Nemean Lion embroidery. XII sleeve mark.

75 UnitsHeavyweight FleeceNo Restocks
Coming
Virtvs black corduroy hat
002 · Cap

Virtvs Black Corduroy Hat

$79

Structured black corduroy. Wreath V embroidery. Bronze clasp.

CorduroyEmbroidered WreathDrop I Core
Coming
Construction

The details.

Tonal embroidery on heavyweight charcoal fleece. Each mark is stitched, not printed — built to hold under wear.

FORTITVDO hoodie construction details — Nemean Lion back graphic, sleeve XII numeral, FORTITVDO wordmark embroidery
  1. INemean LionBack hem · tonal embroidery
  2. IINumeral XIILeft sleeve · twelve labors
  3. IIIFORTITVDO WordmarkFront chest · serif embroidery
Cap construction

In the cap.

Black corduroy. Embroidered wreath V. Antique brass adjuster. Ad Astra Per Aspera prints inside the crown. Only the wearer sees it.

Virtvs corduroy cap construction details — wreath V front embroidery, interior Ad Astra Per Aspera taping, antique brass rear adjuster
  1. IWreath V MarkFront panel · embroidered
  2. IIAd Astra Per AsperaInterior crown tape · gold print
  3. IIIAntique Brass AdjusterRear strap · matte hardware
03 — Symbolism

The first virtue:
Fortitude.

FORTITVDO is strength under pressure. Not loud. Not easy. Not given. Hercules earned his against the Nemean Lion. Drop I carries the same idea. Strength proves itself under load.

Meaning behind the drop

Hercules earned his strength through trial. Twelve labors. No shortcuts. We named Drop I for him because fortitude is not born. It is built under load. The hoodie is the first artifact.

Roman inscriptions cut V where English writes U. We keep VIRTVS and FORTITVDO in the old form. The brand belongs to the lineage, not the costume.

The first labor. Arrows could not pierce its hide. Hercules wore the skin as armor. The back graphic carries that idea. Strength absorbed, not displayed.

Each drop carries one pillar. Disciplina. Auctoritas. Gravitas. Drop I begins with Fortitvdo because the rest require it first.

04 — Release

Limited
first release.

The early access list gets Drop I first. Sign up for product previews, launch timing, and first access before the public drop.

75
Hoodies / Drop I
I
Single production run
0
Restocks Planned
05 — Enter the list

Enter the list.

Early access. Product previews. Launch timing. You hear from us before the public drop. And only when we have something to say.

// Drop I dispatch schedule → early access window opens MMXXVI volume → single run · 75 hoodies restock → none frequency → only when the drop moves
Preferenceoptional
By joining, you agree to receive email updates from Virtvs. If you provide your phone number, you also agree to receive occasional SMS launch updates. Message/data rates may apply. Reply STOP to opt out. Privacy
06 — What follows

Four virtues.
One code.

Drop I is the first of four. Each release carries one Virtvs pillar. Disciplina, Auctoritas, and Gravitas follow, in order.

I
FORTITVDO
Courage · Resilience · Strength under pressure
Hercules. Strength forged in trial.
Drop I · MMXXVI
II
DISCIPLINA
Discipline · Self-mastery · Precision
Marcus Aurelius. Mind held to its task.
Drop II · Forthcoming
III
AUCTORITAS
Earned influence · Credibility · Quiet authority
Cicero. Influence earned by the word.
Drop III · Forthcoming
IV
GRAVITAS
Presence · Seriousness · Inner weight
Augustus. Power held without spectacle.
Drop IV · Forthcoming
Codex · 4 virtues · 4 dropsOne released. Three forthcoming.
Drop I · 75 Units · Early Access First